Saturday, February 8, 2020
Family systems therapy - Essay Example A mental health crisis, mental disorders, relationship problems, or parent-child relationship problems all bring the family into the involvement with the individuals treatment. The family may be counseled on how best to cope with a family member in crisis, or they may be a part of the treatment. No matter what the emotional disturbance is, the family is an integral part of the interaction and must be a part of the therapy. Systemic family therapies have been developed to treat the family as a cohesive unit. Behaviors and relationships are all interdependent within a family and as such need treated within the family environment. It will do no good to treat a single family member for substance abuse if the source of the users anxiety is the family relationship. Likewise, family members need to be aware of the impact that each relationship has on all the other family members. To study and manage the impact that the family has on mental illness, Alfred Adler pioneered the Adlerian technique of family therapy. More recent models such as brief therapy, and cognitive behavior techniques have all drawn from the research and writings of Adler. Because Adlers methods are at the roots of many other therapies, it is important to understand the Adlerian Family Therapy. It shapes and defines the family, its relationships, the influence of the individual members, and the actions necessary to correct family problems. Alfred Adler was born in Vienna in 1870 and after receiving a medical degree turned to psychiatry in the early 1900s. He was an associate of Freud and worked with him on several projects and occasions. During this period, he developed theories which would later evolve into the more recent ideas on self-actualization (Boeree, 2006). Followers of Adler include Rogers, Horney, Fromm, and Sullivan (Boeree, 2006). Adler stressed the importance of the individual within the family and postulated several theories on why family members
Wednesday, January 29, 2020
Current And Future Use of Technology Essay Spotify has provided a way for people to access and share music with services such as exchange of selections and even mobile access. In the process of providing these services, the usersÃ¢â¬â¢ data is acquired through initial registration and this helps categorize the market. The main target for Spotify is not registration of premium accounts without adverts but the free use by the public where adverts can be played in between songs. There are many issues handled by Spotify in the business including competition from existing online music selling companies like Sony and Apple, and challenges on fair artistsÃ¢â¬â¢ royalties with restrictions by copyrights in some regions. The e business strategy is well established for Spotify as the company deals with music producing companies and companies who look for a way to advertise brands. The peer to peer technology used and the feature of listening to music even when offline together with a simple user interface are all technological advantages of Spotify that make it popular in the market. The future of Spotify is based on integration of the software into hand held processing devices like modern phones, and having a good relation with the sources of music. E-Business background SpotifyÃ¢â¬â¢s business idea was to create a medium through which to provide advertisers with a way of reaching a traceable and response predictable market. By creating a digital library of a wide variety of music and an interface through which listeners can register and listen to music free, Spotify was able do just that. There are adverts pushed in between songs and last for between 15 and 30 seconds. The users that donÃ¢â¬â¢t want to get interference from the audio adverts can pay a monthly fee to stop them. The portion of listeners who pay this fee is so small compared to the free users, who form the main market idea for Spotify. The company has arrangement with the worldÃ¢â¬â¢s major labels to provide their music and in return claim an 18% stake in the company. The integration of the music producing companies, the listeners and the advertisers forms the e-business model for Spotify. There is competition from similar companies like Last. fm, Amazon (which sells music online), my space and facebook; with the direct rival being Last. fm. Spotify and Last. fm have integrated their systems though and this form a way to create an entry hardship in an effort to protect high profit business and raise competition advantage for both companies to realize. Porters Five Forces model SpotifyÃ¢â¬â¢s business faces the five forces from threats of substitute, barriers to entry, supply power, buyers power and rivalry (Porter 1985). There are various ways that it has put up strategies to deal with this. First, there is the presence of substitute firms like Last. com; Spotify has planned to sing a deal in merged operations with the company in order to increase the business opportunities for both sides. It was proposed that the advertisers/brands could then be able to buy advertising services across the platforms of the two companies (McCormick 2009). According to the nature of the platform on which the adverts are run, Spotify has created a medium where the message is streamline with the music being listened to. Apart from the major rival with whom Spotify agrees to merge business with, the brands will face a hard time looking for an alternative service of the kind. Thus the buyerÃ¢â¬â¢s power is low, considering that there are also many scattered brands to advertise through the electronic platform. Furthermore, the platform provides a way of major record labels availing their music to the users, making sure that brands can get the largest number of music fans at Spotify, which they cannot get from online music shops. On the suppliersÃ¢â¬â¢ power towards SpotifyÃ¢â¬â¢s business, there are many music producing labels that offer a variety of music. Also, the fact that the buyers of the service are somewhat weak, the suppliers are also put in the same line; because advertisers has no much power over Spotify, they cannot demand of specific record labels. Since the entry of Spotify into the e-business, the key issue is to keep the prices offered virtually low in order to provide a barrier of entry of new competition. One strategy applied by firms to this effect is merging their markets and operations so that they can enjoy economies of scale and protect the high profit market from other entrants while keeping the quality of services high. This was a case possible from the SpotifyÃ¢â¬â¢s deal with Last. fm. There is rivalry in the industry of e-business and marketing through electronic means has been applied by many companies. The industry is disciplined though, from previous competition, the methods of enticing the music fans and through ease of use of platforms by the market forming population. The application streams music with no buffering times and provides a very wide variety of ready to listen categories of songs; from major record labels. The fact that the market for Spotify seems to be exponentially growing means that soon the buyers will be so many and so their power will go down, providing a business advantage for the company ( ). E-Marketing The internet is a unique marketing medium in that it provides a global market with instant response dynamism. The fact that when a product is advertised through the internet can reach millions of users within a short while is enough to make it a rich market. Spotify has its marketing strategy based on online access of adverts by the users in their endeavor to listen to music. Data and Market Analysis The strongest part of Spotify registration of users is that it takes the demographic data so that the company is in a position to provide marketing strategies to advertisers based on age, location and music taste. The ability to analyze and classify a market is important to advertisers, especially when it involves technical goods and services. Promotion and mobile services The introduction of the mobile version of Spotify software has helped in a far reaching marketing strategy. The whole issue has been in news for sometime and major discussion blogs and websites like BBC NEWS, leading to less costly promotion effect in Europe. The market in Spotify is really the online internet resource as well as the users PCÃ¢â¬â¢s and portable mobile Activities Spotify engages in various activities that are geared towards having a wide base of users so that it can reach more people when targeting an audience for an advert. These activities include; invite scheme, tell a friend and viral advertising. The Ã¢â¬Å"invite schemeÃ¢â¬ is where the newly registered and the existing members are given an opportunity to invite friends and family to experience Spotify while still promoting the premium membership. The Ã¢â¬Å"tell a friendÃ¢â¬ activity involves a Spotify inbuilt tool to spread word of mouth. This is a strategy to use the existing users to get the message to their friends using the already existing internet framework. The other one is viral advertising where the medium mainly used is social networking frameworks like facebook. The most visited WebPages are targeted and a multimedia message displayed. Web-design Spotify has created a peer to peer application that streams music between the listeners computer, whether online or offline. Spotify has a service to which clients connect and have the contents of the cache summarized in an index which is then sent to SpotifyÃ¢â¬â¢s stream hub. The data in the index is usually used to alert other users of the additional peers they can connect to, to fetch streamed data for specific songs being played. This arrangement is enabled and tolerated by each upon start up. Each client listen to incoming connections from other Spotify clients like a server and connects to other users to exchange cached data. The users are actually not in apposition to configure the connections or alter the bandwidth of transmission of data. These settings are hard coded in the system. The design of the entire architecture may be complicated but the interface used by the listeners is so simple and effective. There are just few controls of play, rewind and forward. The Spotify application offers the following features to the users; Catalogue: Spotify offers users access to millions of music tracks including songs from major music labels. Some specific music from some artists may not be available due to boundary regulations in the copyright. Playlists: it allows users to create collections of favorite music and lets them share them. The users can also edit the playlists with other users together through collaborating software. For this purpose, the playlists can be shared through an email or instant messaging window. On accessing the link, the data gets downloaded into Spotify. Integration with Last. fm: the specific feature from last. fm is the ability to collect the usersÃ¢â¬â¢ preference in music and store it into Last. fmÃ¢â¬â¢s database. This has been integrated into Spotify without requiring external plug-ins (Spotify Archives 2010). Radio feature: this creates random playlists of songs related to the music of the currently selected artist. Spotify has a simple to use interface that allows the user to search for music by artist, album or title. It displays the user chosen playlist and some advert image, which on clicking, one can explore the promotion (Spotify Forums 2010). Business-to-Business (B2B) Spotify has introduced the music service to the listeners and charge a certain rate for ad free music. However, it does not rely on this for its source of revenue. It largely relies on the free service where the listeners will have to bear with the adverts. At this point, it does business with other firms that want to advertise their brands to the listeners. The main target for business is therefore dealing with other companies that want to reach the audience. On the same platform, there is collaboration with major record labels where they claim a certain percentage stake in the company and in turn provide their music libraries to Spotify (Nylander 2009). Spotify focuses on doing business with other businesses in its plans. It has tailored it product for mobile phones and approached the mobile phone making companies like apple in an effort to do business with them (Emerald). This is a direct challenge to AppleÃ¢â¬â¢s iTunes though and touches on the competition end. Mobile Commerce Spotify has produced a mobile version of the application that can allow users with premium accounts to access and listen to music wherever they go. It also allows the users to download a certain number of songs on to the phone for listening while out of network range. Mobile business seems to be the future of IT marketing, especially with the progress and expectations of pervasive mobile programming. By considering the mobile version of the application to target the users on the move and virtually at all instances of life, Spotify has provided a wider more reaching market for its business. Given that all the mobile users will have to be premium users, the focus of mobile versions will be to create a customer base where the services will be like a contract between Spotify and the user (Ionescu 2009). This eliminates the advertisers from the picture and allows Spotify to compete with earlier established businesses on the same line like Apple, while still spreading the risk. Instead of relying on the advertising source alone, the company can now create a one to one relation with the music fans through their premium accounts. Conclusions It is a good business plan for Spotify to create such a huge market base by having so many users registered, both free and premium categories. The plan of pushing adverts into streamed music provides an excellent way of gaining the revenue from brands. On the mobile world, it provides a good way of reaching a wider market and a premium account for the mobile is a plus on the revenue. This was a wise decision considering the processing power of phones cannot be compared to that of PCÃ¢â¬â¢s. The strategy of extending into the mobile world was a good way of preparing for the future of IT with the trends in pervasive mobile programming. Mobile marketing will form an even wider market considering the more frequent use and an extension of the PC use after work hours. Recommendations The competition in the market is high and Spotify will have to deal with some issues, especially with the application interface and specifically the technology on the size of bandwidth among other resource utilized on users machines. Criticism is usually on the fact that the interface does not give a user the access to control the amount of resources like bandwidth that Spotify uses against other systems on the same machine. The issue of coming up with a way of establishing the classification of music sources with their effect on the market using the users data to determine the ratings would be an important thing to indulge in, in order to establishing a fair royalties to the artists in order to keep everyone happy and the future of Spotify bright (BBC News 2010). More concentration on helping the production teams with useful demographic and ratings information will give the company a strong relationship with the source of music, the medium they use to make money. References BBC News, (2010) Ã¢â¬ËSpotify boss Daniel Ek sets out future plansÃ¢â¬â¢, [Online], Available: http://news. bbc. co. uk/2/hi/8478599. stm Porter M. (1998) Ã¢â¬ËCompetitive strategy: techniques for analyzing industries and competitorsÃ¢â¬â¢, Free Press, ISBN 0684005778, 9780684005775. McCormick, A. (2009) Ã¢â¬ËSpotify and Last. fm moot partnershipÃ¢â¬â¢, Britannica article; Revolution (14605953) [Online], Available: http://www. britannica. com/bps/additionalcontent/18/38216709/Spotify-and-Lastfm-moot-partnership Ionescu D. , Nov 23, 2009, Spotify Lands App for Symbian Phones, [emailprotected], [Online], Available: http://www. pcworld. com/article/182833/spotify_lands_app_for_symbian_phones. html Robert Andrews, 2009, Apple Approves SpotifyÃ¢â¬â¢s iPhone App, web article on Paid Content: UK, [Online], Available: http://paidcontent. co. uk/article/419-spotify-says-apple-still-testing-iphone-app-spotify-vanishes-from-app-s/ Emerald, Current CITE-ings from the popular and trade computing press, Library Hi Tech News, Volume 26, Issue 9, [Online], Available: http://www. emeraldinsight. com. ezproxy. cqu. edu. au/Insight/ViewContentServlet? contentType=NonArticleFilename=Published/NonArticle/Articles/23926iae. 001. html Spotify Archives (2010) Ã¢â¬ËSpotify for iPhone v0. 4 now availableÃ¢â¬â¢, [Online], Available: http://www. spotify. com/int/blog/archives/2010/03/31/iphone-v4/ Johan Nylander, Record labels part owner of Spotify, from The Swedish Wire, Published Friday, 07 August 2009, [Online], Available: http://www. swedishwire. com/business/680-record-labels-part-owner-of-spotify Spotify Forums, What is Spotify? Why choose Spotify? How much advertising? [Online], Available: http://www. spotify-forum. com/what_is_spotify. php
Tuesday, January 21, 2020
CASABLANCA Throughout history, the film industry has seen many directing styles and techniques. The early part of the 20th century saw a factory style of film production, but as the years went by, director's began to employ new and untried techniques in their pictures. One such technique which these director's implemented was a new approach to the use of the camera and camera angles. "Casablanca," an Academy Award winning film of 1942 saw director Michael Curtiz manipulate the camera in ways others had not. He uses the close-up, point-of- view, and creative shot motivation methods in his film starring Humphrey Bogart and Ingrid Bergman, to create an American cinema classic. The first camera technique Curtiz uses to help narrate the film is the close-up shot. The close-up can effectively convey the story to the viewer without the use of excessive dialogue. In this instance, the viewer is introduced to the main character, Rick, through the use of the close-up. The first scene in "Rick's Cafe," shows people gambling and making illegal deals to leave Casablanca. An employee of the cafe brings a check to a man seated at a chess table to sign. The signature reads, "OK. Rick." By using this shot, the director makes clear to the reader, without any dialogue, that the man signing the check is Rick. This technique, however, is just the first of many used by Curtiz. The point-of-view shot, also used by Curtiz was intended to place the audience directly ...
Monday, January 13, 2020
Target, Positioning, and Marketing Mix at BMW BMW is one of the worldÃ¢â¬â¢s largest luxury car companies and it is easy to understand why. Not only does this premium auto brand have a high resale value, but strong brand loyalty and an even bigger profit margin than mass-produced cars (Holloway, 2002). This in turn enables the premium maker to spend more on research and development into the minds of its target market to make better, more advanced cars with a powerful brand image. BMW is a German automobile, motorcycle and engine manufacturing company, which owns and produces the Mini brand, and is the parent company of Rolls-Royce Motor Cars. BMW is well known for its sporty, yet sophisticated image which has been built up since the 1970Ã¢â¬â¢s with many motor sports victories, and its BMW GroupÃ¢â¬â¢s worldwide mission statement, Ã¢â¬Å"To be the most successful premium manufacturer in the industryÃ¢â¬ (http://www. bmwgroup. com). The majority of BMWÃ¢â¬â¢s success is attributed to the development of a consistent marketing policy, the Ã¢â¬Ëmarket nicheÃ¢â¬â¢ strategy. The company has built is brand on four core values, which are technology, quality, performance, and exclusivity, whereas BMW has traditionally positioned its brand to be perceived as the leader in performance (Arnold, n. d. ). In fact, the BMW group and all BMW models are all about performance on the road and inside the plant in which they are manufactured. The fundamental core benefits for BMW customers are reliability, durability, and style. People who buy BMW are also paying for the engineering and quality, not for breakdowns (Arnold, n. d. . Buyers normally expect certain qualities in their cars when they purchase at BMW. Brand associations of German luxury brands like BMW include powerful, high-quality, fast, pricy, luxurious, classy, and sleek (Holloway, 2002). BMW owners usually purchase because they know they can rely on its solid background of high-quality vehicles, and superior performance, but they also know they are getting a vehicle that looks sporty, classy, and expensi ve at the same time. Technology plays a huge role in the difference between BMW and its competitors. BMW has combined its superior quality product with that of technology to enhance BMW service experience for its customers. In fact, research by Wanke, Bohner, and Jurkowitsch, (1997) suggest that BMWÃ¢â¬â¢s Augmented Reality has created the bridge and extends the real world by adding virtual information to assist BMW Service staff in their highly demanding technical work. Using augmented reality, a BMW mechanic receives additional three-dimensional information on the engine he/she is repairing. For example, augmented reality can be used to help in diagnosing and solving the fault in and engine (Horatiu, 2009). Apart from the real environment, technicians can see virtually animated components, the tools to be used and hear instruction on each of the working steps through headphones integrated inside the goggles (Horatiu, 2009). Next stands the exclusivity of BMWÃ¢â¬â¢s potential product and the ideasÃ¢â¬â¢ genesis come up with. BMW now makes cars using resources that would otherwise be wasted by putting them to good use. For instance, the Landfill Gas-to-Energy Project at BMW used to reduce its reliance on natural gas and better utilizes the previously untapped methane, which is a byproduct of decomposing trash and can have harmful effects on air quality. By turning this methane into energy, the plant has reduced carbon dioxide emissions equivalent to removing 61,000 automobiles from the U. S highways each year (Arnold, n. d. ). Today, 63 percent of the plantÃ¢â¬â¢s total energy is derived from landfill gas (Arnold, n. d. ). Not only that, this project has three core benefits, it reduces the amount of harmful greenhouse gases released into the air, allows BMW to use a wasted energy source by transforming the methane gas produced from the nearby Palmetto Landfill into electricity to heat for the plant, and it saves a lot of money for the company as a whole (Arnold, n. . ). BMW is now the first auto company in the world to use green energy to fuel its painting facility. Furthermore, since its inception, the project has been expanded to utilize landfill gas to fuel 23 oven burners in the paint shops at BMW and supply indirect heat to these areas (Arnold, n. d. ). In addition, marketers have classified BMW products as specialty goods be cause they have a unique characteristic or brand identification for which a sufficient number of buyers are willing to make a special purchasing effort (Kotler & Keller, 2009). Consumers who purchase BMWÃ¢â¬â¢s are willing to go to great lengths and travel afar to buy one. In fact, BMW is a product that stands above the rest requiring very little if any comparison to other brands as buyers already know exactly what they are looking for when in search of this particular type of vehicle (Holloway, 2002). Thus consumers that purchase BMWÃ¢â¬â¢s are investment buyers and often have upscale purchasing habits. And it is this reason that BMW, unlike many other marketers, has stopped emphasizing demographics such as targeting customers based on age and income, and tarted targeting based on mind-set and lifestyle. BMW marketers understand that their customers are concerned about status, and so this is what they focus their attention on. When advertising BMW marketers have focused on the specifics of the BWM and emphasis are often placed on the fact that BMW is continuously managing its cars performance quality through time, and research (Boudette, 2005). It cons istently strives to improve its products and for years has produced high returns and market shares for this very reason. Ideally, BMWÃ¢â¬â¢s positioning has been maintained over such a long period of time because the company possesses and develops an incredible competitive advantage. In terms of price, BMWÃ¢â¬â¢s mid-range vehicles start around $29,400 up to the most prestigious and luxurious vehicles priced around $130,000 (Boudette, 2005). Additionally, every new BMW is covered by a limited warranty for defects in materials or workmanship for the first four years or 50,000 miles, whichever comes first. BMW also offers a rust protection program for 2006 and newer models, which provides a 12-year limited rust perforation protection without mileage limitations (http://www. bmwgroup. com). Additional accessories and services offered by BMW include iDrive, Real Time Traffic Information, BMW Roadside Assistance, and BMW assist all the more reasons why consumers choose BMW. iDrive links BMW vehiclesÃ¢â¬â¢ with communications, navigation and entertainment functions allowing owners to make calls, listen to music, plot routes and find places to stop along the way, with just one controller all at the same time. Real Time Traffic takes owners down shorter and faster routes, preventing them from getting stuck in traffic. It identifies traffic accidents and delays in real time and continuously updates the service 24 hours a day, 7 days a week, while smaller markets report only during normal commuting hours (http://www. bmwgroup. com). BMW Roadside Assistance is a feature most BMW owners find comforting because if they are traveling and get a flat, run out of gas, or need a tow BMW will send someone out immediately to assist no matter where the customer is located. BMW owners are covered in all 50 states, in Canada and Puerto Rico, even if someone else is driving the vehicle. These services are offered 24 hours, 365 days a year, at no additional cost, and without any mileage restrictions (http://www. bmwgroup. com). BMW assist, on the other hand, works as a sense of security, and is there for BMW customerÃ¢â¬â¢s safety. It is a convenient service that adds peace of mind for BMW owners, and is suitably equipped in 2007 and later models. BMW assist is part of the Ultimate Service at BMW, and is included at no additional cost for up to 4 years. This service connects owners to a response specialist that can help with almost everything, from an emergency situation to directions and traffic information by just a push of a button (http://www. bmwgroup. com). At BMW distribution is about the use of consistent standards of quality, safety, and processes at all locations. They guarantee worldwide premium products made by BMW Group as well as the careful use of resources being the guiding principle behind all production and planning. Its living structure is what enables it to react flexibly to customer demands and market requirements and conditions throughout the world (Ludwig, n. ). This is why they have such flexibility in models, as well as their ability to build additional numbers of certain models in other plants, if necessary. BMW gives its consumers exactly what they want building models with options customized to fit the individual consumer (Ludwig, n. d). As a result, the companyÃ¢â¬â¢s dealerships keep very few cars on the lot. Instead, BMW offers intimate showrooms where customers can view cars and place orders with individual custom options that they select (Ludwig, n. d). After the car has been selected and the customer has chosen their individual custom features, BMW directs its manufacturing plant to produce the car and deliver it within a matter of days. Logistically speaking, when it comes to BMW and the channel of information, it means using CRM to strengthen communications with its dealers and make it as easy as possible for potential customers to get all the buyer information they need (Ludwig, n. d). BMW group also uses e-commerce strategies as a means to explore the market for effective business. The group introduced an ordering system in 1998 which gives dealers the option of showing customers their desired car on the screen and confirming the delivery date on the spot. Through the use of this system, the time frame when the vehicle can be built with the desired fitting is configured within a few seconds and is reserved in the production process immediately (Ludwig, n. d). Furthermore, the manufacturing logistics department at BMW has such outstanding internal processes to such a level that when changes accord due to customersÃ¢â¬â¢ wishes regarding issues as omplicated as engine capacity to something as small as the color of the upholstery it can be immediately communicated, and in most cases resolved prior to shipment of the vehicle. Moreover, the company has adopted a consistent advertising strategy. In addition to the message of its values being portrayed in advertising campaigns, the company explicitly expresses one or more of these values in all BMW advertisements (J ones, 2010). Its design philosophy also runs through every BMW advertisement communicated through TV and print ads. Its brand imaged has been built up by using over 300 different types of color press advertisements, as well as 64 different types of television commercials (Jones, 2010). BMW ads are always consistent and focus on the substance of the cars themselves. However, it is important to point out that BMW also relies on its sensitivity to the environment, which is clearly seen by how the companyÃ¢â¬â¢s advertisements evolved in response to economic, environmental and competitive changes. In addition, since the competition started to imitate BMWÃ¢â¬â¢s adverting messages of outstanding quality, BMW decided to come up with a more unique way to reach its target audience. The company did so by hiring Fallon Worldwide, an advertisement agency, to come up with new campaigns. Now BMW uses guerilla public relations campaigning as a means to drive sales. Its diverse promotion tactics include seeding news of the BMW Films at key Internet entertainment rumor sites and radio DJ programs in 20 key metro markets, and BMW manufacturers use web mostly to drive its brand (Jones, 2010). In fact, BMW takes the phrase Ã¢â¬Å"beyond the bannerÃ¢â¬ seriously. In its ads for the BMW Compact, the car drives out of the banner ad and around the sides of the browser window, to show how it loves corners. BMWÃ¢â¬â¢s online strategy in the UK is highly-brand drive, with clickthrough considered to be a side benefit (Jones, 2010). Not only that, BMW uses traditional banner ads, with pull-down menus, Superstitials, transitional ads which appear between pages, sponsorship and dynamic html ads like the one mentioned previously to promote its brand message and to drive the benefit of ownership in terms of the driving experience (Jones, 2010). Superstitials are highly interactive, non-banner ads that can be any size on the computer screen and up to 100k in file size. They can feature animation, sound graphics capable of effectively conveying integrated advertising messages while protecting its Web siteÃ¢â¬â¢s performance (Jones, 2010). BMW utilizes this form of advertisement to achieve multiple goals, including branding, direct marketing, commerce and entertainment. In conclusion, as a worldwide organization, BMW Group has a long and established heritage of manufacturing premium products and holding true to its four core values of technology, quality, performance, and exclusivity. Today, BMW is one of the most respected companies and recognizable brands in the world. This is due to the fact that the BMW Group continues its leading position in the premium segments of the domestic and international automobile markets. The BMW Group has long pursued the objective of continuously and permanently increasing its company value and has done so by playing an active role in both shaping internal economic success factors as well as corporate citizenship in society as a means to gain and retain loyal customers. References Arnold, P. V. (n. d. ). BMW: The ultimate reliability machine. Retrieved March 2, 2011, from http://www. reliableplant. com/Read/5197/bmw-reliability Boudette, N. E. (2005). BMWÃ¢â¬â¢s Push to Broaden Line Hits Some Bumps in the Road. The Wall Street Journal. Retrieved March 3, 2011, from http://www. bimmerfest. com/forums/showthread. php? t=83762 Holloway, N. (2002). The best-driven brand. Forbes. com Inc. Retrieved March 01, 2011, from http://www. forbes. com/global/2002/0722/024. html Horatiu, B. (2009). BMW Augmented Reality. BMWBLOG News. Retrieved March 02, 2011, from http://www. bmwblog. com/2009/09/03/bmw-augmented-reality/ Jones, J. (2010). Driving Success Digitally. Response, 19(1) 30-35. Retrieved March 7, 2011, from EBSCOhost Direct database. Kotler, P. , & Keller, K. L. (2009). Marketing Management. Upper Saddle River, NJ:Prentice Hall. Ludwig, C. (n. d). Standing atop the Welt of BMWÃ¢â¬â¢s vehicle distribution. Automotive Logistics. Retrieved March 5, 2011, from EBSCOhost Direct database. Wanke, M. , Bohner, G. , & Jurkowitsch, A. (1997). There Are Many Reasons to Drive a BMW: Does Imagined Ease of Argument Generation Influence Attitudes? Journal of Consumer Research, 24(2) 170-177. Retrieved March 6, 2011, from EBSCOhost Direct database.
Sunday, January 5, 2020
Analysis of ÃâOf Mice and Men by John Steinbeck ÃâOf Mice And Men by John Steinbeck is a classic novel, tragedy, written in a social tone. The authorial attitude is idyllic, however, as the story develops it changes into skeptic. It is evident that Steinbeck knew the setting and places he is writing about. In my opinion Steinbeck drew the subject matter from his own experience of working on ranches, he was interested in special kinds of relationships among men working on ranches with him. There are several themes in the novel. The main theme is the careless nature of people caused by weakness. Nearly all the characters, including George, Lennie, Candy, Crooks and Curleys wife feel lonely, isolated and weak and they try to destroy thoseÃ¢â¬ ¦show more contentÃ¢â¬ ¦Women have no place in the authors idealized vision of a world structured around the brotherly bonds of men, because they only cause troubles. Material Ãâ" the novel takes place in California in the 1930s. Steinbeck describes life of wage labourers without permanent home, who work on ranches. There are also mentioned problems of the American apartheid society. The novel is told from the point of view of a third-person objective narrator. Diction and language style are conformed to the setting of the novel. Steinbeck uses Standard English for the authorial speech, for the direct speech he uses colloquial English, very often with slang and argot spoken among people working on ranches. Using argot and vulgarisms helps to characterize protagonists of the novel. Steinbeck also uses similes, metonymies and metaphors to describe countryside, places and things. The speech of characters predominates over the authorial speech and is realized by direct speech and dialogues. Steinbeck precisely describes places and characters. Inner characterization results from behaviour of characters. All his characters are straight defined. Lennie - a large, childlike migrant worker. Due to his mental disability, Lennie completely depends upon George, his friend and traveling companion. Although he is among the principal characters in the novel, heShow MoreRelatedAnalysis of Of Mice and Men by John Steinbeck Essay815 Words Ã |Ã 4 PagesAnalysis of Of Mice and Men by John Steinbeck The story Of Mice and Men was written by John Steinbeck in the year of 1937, during this time the great depression had taken place. Also from 1930 till 1945 this was when World War 2 had taken place amounts of 12 to 15 million people were unemployed they were more poor people on the streets than ever before as with the combination of the hungry and the homeless due to the war and the stock market crash making 15,000 banks Read MoreAnalysis Of John Steinbeck s Of Mice And Men 2778 Words Ã |Ã 12 PagesLiterature 15 October 2014 Author Study: John Steinbeck John Steinbeck, born in February 27, 1902, worked as a manual labor worker before achieving his success as a well renowned American writer. A compassionate understanding of the world s disinherited was to be Steinbeck s hallmark. The novel In Dubious Battle (1936) defends striking migrant agricultural workers in the California fields. In the novel Of Mice and Men(1937; later made into a play), Steinbeck again utilizes the hardships of migrantRead MoreAnalysis Of Of Mice And Men By John Steinbeck1400 Words Ã |Ã 6 Pagesreality. In the book of Of Mice and Men, written by John Steinbeck, the story is a tale of two drifters working from farm to farm, trying to make a living, and save some money to have their own place someday, which is their dream during the Great Depression. The characters face the hardships of loneliness, poor wages and living conditions, judgemental farm owners, and situations that thwart their success at reaching their dream. In Of Mice and Men, the author Stei nbeck negatively implies that havingRead MoreAnalysis Of Mice And Men By John Steinbeck723 Words Ã |Ã 3 Pagesneed help. In mice and men, Lennie has trouble understanding the outside world and he takes time to process things in his brain. Lennie doesnÃ¢â¬â¢t know his strength and he can get into trouble easily. For example, when Curly wants to fight with Lennie, Lennie accidentally breaks his right arm. At the end of the story, Lennie hugs a puppy but accidentally kills it. Also, he kills CurlyÃ¢â¬â¢s wife by snapping her neck. People with problems, how can they take care of themselves? In mice and men, George takesRead MoreOf Mice And Men By John Steinbeck Analysis1000 Words Ã |Ã 4 PagesÃ¢â¬Å"Of Mice and MenÃ¢â¬ by John Steinbeck, portrayed the times of hardship and struggle in United StatesÃ¢â¬â¢ Great Depression. When two exorbitantly contrasting drifters, try to make enough money by working on ranches to achieve their variation of the American Dream. Steinbeck e ffectively got readers attention through each dramatic page and ended the novella with a drastic turn of events that will leave the readers in awe. Although many book concerning the great depression may seem boring Steinbeck was successfulRead MoreAnalysis Of John Steinbeck s Of Mice And Men 799 Words Ã |Ã 4 PagesUday Sharma Ms. Hunt ENG-3U0 7/19/2015 Lennie Small: Character Analysis What happened to their dream? What went wrong? Of Mice and Men; by John Steinbeck is a novella about George and Lennie. George is a quick and witty person, whereas Lennie is slow and strong. Lennie Small is a child-like character who is innocent, kind-hearted, and short-tempered, these traits are some of the factors to many of the mishaps throughout the novella and relate to the theme that true friendship requires sacrificesRead MoreRhetorical Analysis Of John Steinbeck s Of Mice And Men 1406 Words Ã |Ã 6 PagesRhetorical Analysis Essay John Steinbeck, writer of the novel, Of Mice and Men, uses many different rhetorical devices and appeals to unravel the essence and truth of the American Dream, while revolving around the world of these characters, George and Lennie. Written during the great depression, the novel itself shares the lives of many different people during that time period. It explored how everyone was treated through that time due to skin color, disabilities, and gender. Life during thisRead MoreEssay about Analysis of ÃâOf Mice and Men by John Steinbeck 1488 Words Ã |Ã 6 PagesAnalysis of ÃâOf Mice and Men by John Steinbeck ÃâOf Mice And Men by John Steinbeck is a classic novel, tragedy, written in a social tone. The authorial attitude is idyllic, however, as the story develops it changes into skeptic. It is evident that Steinbeck knew the setting and places he is writing about. Read MoreAnalysis Of John Steinbeck s Of Mice And Men 1020 Words Ã |Ã 5 PagesWeak Do opposites really attract? Can two people, with no similarities, share a close bond? It proves to be so in the novel Of Mice and Men , written by John Steinbeck. A novel which tells the story of two men, George and Lennie, and their journey of a new job working on a ranch. A novel with a different but interesting style of writing. A novel where John Steinbeck utilizes how powerful George is over Lennie, to signify how people believe they are dominant over others, because of their greaterRead MoreAnalysis Of John Steinbeck s Of Mice And Men Essay1320 Words Ã |Ã 6 Pagestowards women have been a problem in society since men foolishly decided to give women the stereotype of being housewives and only good for breeding children. Those who refuse to follow the stereotype are considered promiscuous, or unfaithful towards their significant other. This stereotype was highly expected of women during the early twentieth century, and was also exhibited in John SteinbeckÃ¢â¬â¢s Of Mice an d Men towards CurleyÃ¢â¬â¢s wife. Of Mice and Men took place in the 1930s, and the plot follows two
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Whoever wants to know the heart and mind of America had better learn baseball, Jacques Barzun, the social commentator, wrote more than a quarter of a century ago. Fundamentally, Barzun said in an interview last week, things havent changed. Baseball still reflects our society, its just that our society has changed. Baseball, Barzun says, once expressed the unification of America, the teamwork involved. When we look at the triumphs of American technology on a large scale, he says, we see the fine workings of a national machinery - everybody in every department cooperating effectively with no gaps in time. It was like the making of a double play perhaps. Or a relay in which nine men speedily clicked together toÃ¢â¬ ¦show more contentÃ¢â¬ ¦Sure, Kid... Atta Boy, Kid, keep swinging from the heels. Surely there were those who resented Ruth making more than the President of the United States, but his larger-than-life qualities overshadowed the money aspect. Today, though, the big bucks intrude on our summer devotions, says Angell. A lot of people find it insupportable, and against the work ethic, that young men can make so much money. Youre supposed to work hard for not much money at something you dont like when youre young, and improve on that as you get older. And this idea of players making large amounts of money also says something uncomfortable about our society, where a ballplayer can make so much more than, say, a teacher. But its not the fault of the players. The money is obviously there. It seems like the owners have a death wish about theShow MoreRelatedJackie Robinson s Influence On Baseball And America1392 Words Ã |Ã 6 PagesRobinsonÃ¢â¬â¢s Influence in Baseball and America Baseball has been known as AmericaÃ¢â¬â¢s great sport since the 1920Ã¢â¬â¢s. Many people love to watch the games and create their own fantasy teams because they look up to the wide, diverse players on each team. Every team consists of males of different races and this helps bring culture into the great game. Having such a big diversity in one sport makes it easier for more people to enjoy because there is something in it for every person. However, baseball has notRead MoreBaseball And Its Impact On Baseball1736 Words Ã |Ã 7 PagesBaseball was introduced to America in the 1800s. As the game of baseball started to become popular, many people became interested in the game. Baseball fanatics fell in love with the sport, but not everyone could play. Racial discrimination found its way to baseball when the game was first discovered and created many controversies that prevented many colored players from playing the game because of their skin color. This could be part of the reason w hy in todayÃ¢â¬â¢s culture, you do not see many blackRead MoreBreaking The Slump : Baseball934 Words Ã |Ã 4 Pages Ã¢â¬Å"Baseball is AmericaÃ¢â¬â¢s pastime, and that record is absolutely huge in the States.Ã¢â¬ This quote by tennis player Pete Sampras defines the reason Charles Alexander wrote the book Breaking the Slump: Baseball in the Great Depression Era. Alexander has complied a book about what baseball was like during the years when America lived in a time of great poverty and economic troubles. Alexander writes with the aim of writing a chronology of baseball and how it the happenings of the world influenced thisRead MoreWhere Have You Gone, Joe Dimaggio And Garfunkel s Song Mrs. Robinson1518 Words Ã |Ã 7 PagesGarfunkelÃ¢â¬â¢s song Mrs. Robinson has sprung up much controversy in America, since it was released in the year 1968. Many tragedies and changes had happened in the years between when Joe DiMaggio retired from his baseball career and when this song was written. People wanted a happier time in the United States, like when Joe DiMaggio was a major icon among the American people. Joe DiMaggio left behind a legacy in the history of America, giving hope to not only Americans, but immigrants as well who wereRead MoreJackie Robinsons Leadership Style1441 Words Ã |Ã 6 Pageswillingly follow and listen to as well as someone who has the ability to influence and motivate others. An outstanding example of a great leader is Jackie Robinson. On April 15, 1947, Jackie Robinson shocked the world and changed not only the history of sports, but changed America. Facing the criticism, ignoring the racial slurs, and following his true passion, Jackie Robinson broke the color barrier in Major League Baseball. Jack Roosevelt Robinson, better known as Jackie Robinson, was born inRead MoreJackie Robinson : The Baseball Player978 Words Ã |Ã 4 Pages Jackie Robinson is often seen as the baseball player to put blacks on the map. Though, what Troy argues in Ã¢â¬Å"FencesÃ¢â¬ is completely different. He believes that Jackie Robinson was the most successful baseball player not necessarily the best. Troy believed that he, in fact, knew teams that Jackie Robinson would not make. He also knew of many black baseball players that came before Jackie Robinson that simply did not a chance. This can relate to athletes that never made it to the big leagues becauseRead MoreBaseball s Great Experiment : Jackie Robinson1424 Words Ã |Ã 6 Pageswith something other than his words; he broke down segregation in America with a bat and a glove. Jules Tygiel certainly spent a lot of time writing about the importance of Jackie Robinson and the influence he had on and off the baseball diamond in his novel, BaseballÃ¢â¬â¢s Great Experiment. Before reading this novel, I considered myself to be knowledgeable of Robinson and how important he was to the game, but what I didnÃ¢â¬â¢t know was how hard it was for Robinson and other Blacks to break this barrierRead MoreJackie Robinson And The Civil Rights Movement1432 Words Ã |Ã 6 PagesBaseball has always been more than just a sport to the American people. For many, it is a way of life, teaching not just brute skills but life lessons and morals. In the wake of World War I, racism and bigotry abounded in the United States. Even though the integration of schools had recently been instated, Jim Crow laws severely limited the activity of African Americans in society, resulting in baseball teams being limited to whites. Jackie Robinson made an important step in gaining rights for AfricanRead MoreEssay about American Influences of Walt Whitman1476 Words Ã |Ã 6 PagesAmerican Influences of Walt Whitman In his poems and life, Walt Whitman celebrated the human spirit and the human body. He sang the praises of democracy and marveled at the technological advances of his era. His direct poetic style shocked many of his contemporaries. This style, for which Whitman is famous, is in direct relation to several major American cultural developments. The development of American dictionaries, the growth of baseball, the evolution of Native American policy, and the developmentRead MoreAfrican Americans in Baseball1142 Words Ã |Ã 5 PagesFewer Blacks. The New York Times This article is about the declination of blacks in the game of baseball. It begins by talking about how successful blacks were in baseball from 1981-1997. Blacks such as Tony Gwynn, Tim Raines, and Gary Sheffield were winning National League Batting Titles 16 out of those 17 years. From 1998-2004, only one black player has won the batting title. As a huge baseball fan, I never knew that stat and find it very interesting. The article also entails that black players